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Legal

Privacy Policy

Last updated: August 1, 2026

1. Who We Are

Rocha Winnings LLC DBA Monty's Lighting Co. ("Company," "we," "us," or "our") is a licensed and insured lighting company based in Hanover County, VA, serving Richmond & Central Virginia. Contact us at:

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit a request for services.

2. Information We Collect

We may collect the following categories of personal information:

  • Contact information: Name, phone number, email address, and property address submitted through our quote request forms.
  • Service details: Information about your property, project scope, or lighting needs.
  • Communication records: Records of calls, texts, and emails between you and our team.
  • Usage data: IP address, browser type, pages visited, and time on site — collected automatically via cookies and analytics tools.
  • Marketing data: UTM parameters and referral source data from advertising platforms (Google Ads, Meta).

3. How We Use Your Information

  • Respond to your quote requests and schedule on-site visits
  • Communicate with you about your project, proposal, and installation timeline
  • Send appointment reminders, follow-ups, and service updates via SMS and email
  • Improve our website, services, and customer experience
  • Measure and optimize our advertising campaigns
  • Comply with applicable laws and regulations

4. SMS & Text Message Communications

Rocha Winnings LLC DBA Monty's Lighting Co. sends SMS text messages only to people who have expressly opted in by checking the corresponding consent box on a form on our website. There are two separate opt-ins, and ticking one does not opt you into the other:

  • Transactional messages — quote confirmations, appointment reminders, crew arrival notices, and project updates.
  • Marketing messages — seasonal booking reminders, special offers, and new service announcements.

Transactional consent is requested when you submit a quote request, because responding to your request is the service itself. Marketing consent is entirely optional and is not a condition of purchase — you will receive your quote whether or not you opt into marketing messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.

We do not sell or share your phone number with third parties for their own marketing purposes. Opt-out requests are processed immediately and you will receive a confirmation message.

You must be at least 18 years of age to consent to receive SMS communications from us. We do not knowingly send SMS communications to individuals under the age of 18.

Mobile carriers (including but not limited to AT&T, Verizon, T-Mobile, and others) are not liable for delayed or undelivered SMS messages. Message delivery is subject to the terms and conditions of your mobile carrier. Rocha Winnings LLC DBA Monty's Lighting Co. is not responsible for any charges incurred by your mobile carrier related to SMS communications.

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

  • Service providers: CRM, scheduling, and communication platforms (GoHighLevel, CallRail) that are contractually obligated to protect your data.
  • Subcontractors: Installation crews who need your property address and project scope to complete your job.
  • Legal requirements: When required by law, court order, or governmental authority.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties.

6. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies, including tools such as Google Analytics and advertising pixels, to measure website traffic and advertising effectiveness. You can control cookies through your browser settings.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include access controls, encrypted data transmission (HTTPS), and restricted access to personal data on a need-to-know basis.

While we take data security seriously, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information using industry-standard practices.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Contact records are typically retained for a minimum of 3 years.

9. Your Rights

You may request access to, correction of, or deletion of your personal information, and opt out of marketing communications at any time by contacting us at info@montyslightingco.com.

10. Children's Privacy

Our website is not directed to individuals under 18. We do not knowingly collect personal information from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date reflects the most recent revision. Continued use of our website constitutes acceptance of the updated policy.

12. Contact Us

Terms & Conditions